reef tv advert
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- oculasm
does anyone know the agency who did the Reef Vodka TV ad, the one with the leather clad lady shouting JUICE, I want JUICE..? the one with the glitches? its a very elusive advert in terms of finding info online. I've searched the adbanks available to me and 3 entire years worth of Creative review magazine! just cant find it, - even harder to find the company that makes reef, got some marketing info from mintel and it all points to mergers/buyouts! first BASS, then interbrew then the trail ends at coors.. which I shall be calling, but any help or leads would be appreciated.
- J0
You're right, BASS > INTERBREW > COORS...
I've done lots of work for them in the past, not so much these days. At one time I would have known who did the ad, but I don't know about that one, sorry. Why do you want to know?
- oculasm0
sorry i wasnt able to reply quicker.
Ive emailed you as well J,
The reason why Im searching for this information involves my dissertation
on Glitch Aesthetics, as you know that advert is heavy in visual glitches.
I'm hoping it would lead up to a short phone/email interview with the
designer of the advert or the marketing department, anything really that
would point to why they used glitches? whether it was a conciously chosen
decision.. marketing department brief or otherwise, this problem is
further compounded by the fact that I cant remember when they started
airing this ad. perhaps coors had nothing to do with it?
- oculasm0
by the way I called coors as well, they gave me a standard answer, -they dont divulge that kind of information. specially to students. so boo to them, :-p Ill persist.
- clique0
ugh. there's something about that ad that spook me out for some reason.
- JamesEngage0
it annoying, juice!
- slag_you_off0
the reason you wont find it in creative review is because its rubbish.
- tymeframe0
So much talk sparks interest.
Do you have a link?
- oculasm0
maybe I can get some screenshots, ive taped it,.. I actually think its quite a good ad. specially as its quite relavant to my dissertation. http://www.oculasm.org/glitch
- oculasm0
- still looking to find who did this ad, I searched through four years of creative review - adforum, and every search engine I could find. no joy from interbrew either.
- oculasm0
I meant 'coors'.. :( anyone?