Book suggestions, anyone?!
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- majk
Hi all,
I'm wondering if any of you has some good suggestions on marketing related books for us designers?
Basic knowledge on how the suits think could really be helpful when trying to get a client to understand certain aspects of advertising...
Cheers
// M.
- TransFatty0
the communist manifesto
- ********0
- unknown0
You could see if certain universities' marketing professors have the course reading list on line.
I majored in Advertising in college, and our program was less centered on creative work and more on the relationships between advertising and marketing-the full spectrum of growing from a marketing plan through the advertising.
This was about 1998 that I changed majors from Architecture to Advt. and also the time that the web was really taking off. I got into graphic design pretty heavily, web design, Flash, all of that stuff, and I tried to really focus on how all the non-web stuff I was learning in school could be applied to the Internet because even in 2000 it was to some extent still anyone's guess, you know?
Applying marketing plans and changing business strategies to suit the web was just becomming something that was being taught in universities. In the time I was there they went from no emphasis on web technology/design to having a degree path for exactly that.Anyhow, I do admire that you're interested in this. I'm not working within this area now as far as my job is concerned, but fortunatly I have things on the side that keep me thinking about it and passionate about it. My hat is off to anyone looking to position themselves to understand all aspects of dealing with clients and representing themselves as a convincing, knowledgable and professional person when it comes to doing work that literally anyone can try and pass themselves off as an expert at.
I'll see if I can find some books I think would be good. They may be text books, but if they work for a course I think they'd work for anyone.
- majk0
Wow, that I think was the longest PV-AN I've ever seen!!!
But it contained some useful stuff, so thanx!
Of to a Uni Professor it is then...