estelle - logo crit 2
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- mennik
after the first round crit thought i might go for something simple.
- unknown0
#5 (or 2)
- Gorbie0
cosmetics or technology?
- Bluejam0
Number one has the right idea (in terms of trying to describe the company and practice) but looks like it could be fine tuned. It looks a little too heavy handed.
The first 'e' with the shape around it (speech bubble?) needs work but could develop into something...
...keep on truckin'.
- sauerbraten0
#2 by far looks the most refined in my opinion. although, i don't care for the e tilted like that. just be straight-forward and create a beautiful type mark if there isn't a clear conceptual solution.
- Jnr_Madison0
U ditched the best one :(
- unknown0
There are already a shitload of logoes set in Avantgarde - its the tilted in #2 that makes it stand out a bit from the rest
- ER0
#2 only one considerable.
- ********0
#5
- mennik0
tnx, keep it comming. i'm learning ;-)
- ********0
not because of design avant-garde reasons but because it catches your eyes more.
- Bluejam0
If you go for number two i'd do something about that 's'...it looks too squashed.
Make it rounder...?
Or add some space....?
- smoothblend0
#5 ;)
- Gorbie0
5 & 6 are most interesting.
but they both imply the name is spelled "esstelle"
still looks like a cosmetic company, though.
- mennik0
"cosmetic"
the client wanted it to have a feminin look. maybe that's why.
- blackspade0
i prefer # 3
- unknown0
#1, with kerning
- arf0
3 is working the best. While the forms in the graphic imitate those in the lowercase e, i think the graphic could be more incorporated in the word and lettering
- unknown0
shoulda listened to me and maddy and used that previous one with just some tweaking of the type like raising the ascenders of the L's and working slightly and I mean slightly on the legibility.. gotta be brave y'know.
- ********0
Is there a meaning behind all these forms? What are they suppose to represent?
- mennik0
actually yes:
as in 5 and 6 they represent the letter 's'.
in 3 there's half a star cause 'estelle' is spanish for 'star'.