Advertising

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  • mg331

    I thumbed through a copy of GQ recently for the first time in a long time and was reminded of what I consider the absolute pinnacle of advertising:

    Selling a fragrance without including a sample of it.

    You get someone into a store to purchase a scent based simply on the photography and message in the magazine ad, and you've really done something spectacular.

    mg33 1Permalink
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    Dogear
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    • I think you’re missing three other important factors: brand, celebrity endorsement and season. Frangrence advertising is one of the truest forms of dream...Morning_star
    • ... selling but unless the brand has the appropriate pedigree the ad won’t do it’s job. Fragrance ads are also incredibly targeted. Often you’ll find Channel...Morning_star
    • , Gucci, Tom Ford etc will block book a year of ads with just a couple of publications. Vogue, GQ, Wallpaper etc have very unique demographics and the ads do...Morning_star
    • ...as much for the publication as they do for the brand in terms of credibility.Morning_star
    • this can be you, we just help you get all the tools, something you can't see or touch right now only imagine, and own it in the future.
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    • then what @Morning_star said, because you only care when you own these things.
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