new NWA.com
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- spk
time for a critique? the new identity/logo is a travesty in my opinion...
i can say the chrome site does a lot for me either.
i bet marcus could have done something nice for them on both fronts:
- XC010
- ebon0
that's a shame. i was flying NW a few weeks ago and was admiring their nice, simple and effective logo. one of the top interactive marks out there.
now its gone. =(
- AssassinAve0
I know. I went looking for flights and I was like hello bottom of the heap. It must be that 2b dollar debt they have to receive such terrible trash.
- spendogg0
my first impression of the new NWA logo was - i realize the arrow in the logo is pointing northwest - but on first read it is actually pointing down - not such a good direction for an airline to point.
- unknown0
I'm not fond of the logo either but I'm guessing that's not yours. I'd really like it, if it wasn't a site for an airline. The "weak" logo combined with the vector art doesn't exactly say what you want an airline site to say. It all looks too drawn. Like the planes don't even exist. I'm sure they got some excellent photos of their planes - I think seeing an actual plane would help and would work in the perfectly great simple layout and color scheme you got going.
- spk0
the wierd thing is... if NWA is running so deep in the red? what the f*ck is up with the rebranding and reskinning of all planes (i know they are saving a little loot on the paint for the planes) and a new web site? it seemed like what they had rolling was solid. i'd be pissed if i was one of the thousands of laid off nwa workers.
- shant0
damn i was looking forward to a N.W.A. site.
- JazX0
Schwartzaneggers With Attitudes
- kpl0
not only was the arrow facing nw, but if it connected with the N it would make a W. dammit that was cool.
- kpl0
also, I'd like to say the crappiest flying experience I've ever had was on northwest.
- the_user0
...and it's not even finished:
http://res.nwa.com/App/OffsiteSe…
- spk0
worst rebranding of the year .
- Atticus0
i think it's awesome, love the new livery too. pity about the old logo, it was really cool, but overall, its a much better looking site than before, and its natural for them to slowly overhaul every page instead of one big redesign. and they still fly all those DC 9's, gotta love that.
- Atticus0
i think it's awesome, love the new livery too. pity about the old logo, it was really cool, but overall, its a much better looking site than before, and its natural for them to slowly overhaul every page instead of one big redesign. and they still fly all those DC 9's, gotta love that.