Is it LOGO?
Is it LOGO?
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- intoxicated
Err. Silly question, but I'm trying to better my advertising bullshiting jargon level.
What do we call a "logo" like Microsoft which isn't an icon/symbol - a "script".
- bug0
logo type?
- davetufts0
we have a winner...
yes, it's 'logotype'
- mikeim0
i've heard the term "type treatment"
- melbatoast0
We also call it a word mark if it is specifically just a typographic treatment for the logo
- mitsu0
melbatoast, are you packin' a 411 Positrac outback, 750 double pumper Edelbrock intakes, bored over 30, 11 to 1 pop-up pistons, turbo-jet 390 horsepower?
if so we're talkin' some fuckin' muscle!
- F_EddyShears0
call it an identity