What's your process?
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- vaxorcist0
I think this is a bit chicken-and-the-egg....
Clients hire us because we can previsualize and they can't
Clients often need to see "a design" before they can actually envision what the content may actually contain....
.. and/or if they give us content, and we design things, it's suddenly time for quite a few revisions, because "this isn't what I had in mind"....
So... this is a "pre-sales" question that has to be settled early, in a weird way, that's wheat really, really good account people are good for, even if I used to not quite like them in a previous agency, they actually do add value, the marketing message, target market, customer insights, business objective stuff isn't all powerpoint smoke and mirrors, sometimes it actually does contribute to a process because it causes less of this content chicken and the egg...
...that, or work with a damn good copywriter who gets it and gets the client's business and is able to convince the client that yes, it's worth hiring a copywriter...