airwalk
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- ********0
in the 80's when every person had a pair of either chucks, vans or airwalks, there wasnt as much competition, nowadays i couldnt count how many shoe cos there are, specially for the industry - sport / sk8ing, i think trying something different is a great approach for marketing, reinventing and luring a new generation
- johndiggity0
there's skating culture, and there's skating fashion culture. and i'll bet the compnies of the latter are making more money.
- jevad0
I would concur mr diggity
- ********0
Airwark is the dead fish swimming in circels on the side in the aquarium!!
Could they pick a better person to try bringing it back to life?
I say No!
- mogwai0
skating fashion culture is always on the heals of real skate culture, and always one step behind.
- johndiggity0
but it's also more acessible. count the number of dcshoe co t shirts you see to something like autobahn or silver trucks.
- ********0
i think i want a pair of the licorice :D
- mogwai0
Exactly
I feel airwalk's new web prescense is inaccessible to its target demographic, especially if that new demographic is the new generation who may not remember airwalk.
- ********0
+5 for muller, he got to hang out with broadcast
- lilbabyarm0
fuck the shoes. I like hot girls
- lilbabyarm0
now this site really does suck a fat one. I can't even find a big picture of the shoes.
- benfal990
WHERE THE F' ARE THE F'N RELFEX ???????????????????
sorry but i search the whole site and didnt find the stupid RELFEX shoes.
I will return to the Free Thumbnails website, its waaayyyy more ergonomic.
:-o -> ?
- bomy_dick0
great photgraphy
- Nairn0
"I don't find that website particularily useable".
I've obvisouly missed a whole argument somewhere, so I'll leave it at that.
- DutchBoy0
i still like it.
i lvoe the general feel, and even found the shoes really quickly.
the navigational layout is embedded in a playful and engaging environment but still clear and easy to browse through.
i did not have my sound on so i cannot say anything about the music. could be the only letdown, i am not sure.
one of the things i like most of this sort of flash that it is great to look at but efficiently built, very lightweight, it reminds me of the works by Group94 and Engage.
As opposed to the Metroid site by 2A which was once again waaaay to heavy (it froze my browser again and again) and did not catch my interest because it lacks the fine balance in user-friendliness and entertainment value. With the emphasis on it's "weight".
Airwalk loads quick, navigates easy (no beachball on my desktop here because of heavy fx) but still (imho) a very attractive site to visit.
- design_slave0
i think the site is awesome. love the graphic style and smooth movement.
- tuig0
as always,the DB with the winner arguments