BIG print questions!
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- tusadre
I have some serious issues right now. I need to get this ad out for a client and some of these requirements I do not understand.
Help?
1st: Regarding the Proofs - "Kodak approvals preferred"
2nd: Must contain SWOP color bars? Huh?
3rd: 2 Matchprints or two Cromalins are required? What are these?
4th: A copy of the insertion Order and a ruled proof or blueline for page positioning must accompany all ad material? wtf?
- tusadre0
I just have faith thst one of you out there knows the answers and can explain some of this to me. I have faith!
- Duane0
unfortunately i usually send that stuff out to a color separator so i don't know. your best bet is to hire a color separtor to run your proof and do final prep on the file. pass the cost on to your client. for my company it's a standard cost of doing an ad (and fairly cheap).
- ok_static0
have you ask your seperation/output company?
- unknown0
who's asking you for all this - the publication?
cromalins are industry standard poofs - they cost a bit.
I've never been asked for any 'bluline' shit, normally they just give you a trim size and a type area and specify bleed - as for the insertion confirmation that is just an order whoever bought the ad space will have.
SWOP color bars - I think this is if you are supplying films to them and maybe the same with the blueline thing - you dont need any of that shit if your just giving them artwork on a disk - they'll run the film.
just call up the publications production dept.
- Blofeldt0
You need to get in touch with a reprographics house old chap
- InVivio0
If you had films made from your work, you should have been asked if you wanted a match print from the repro house. Bluelines usually accompany your completed films. They probably want the bluelines to see if your films incoporate the bleed etc.
- paulrand0
I tend to ignore those requirements and send the files to the publication, asking them to do a proof and bill the client if necessary.
- Gorbie0
That is excatly what you should do.
- apt130
sheesh, first of all, having these "requirements" just for an ad is pretty ridiculous. but hey, people ask for much more ridiculous things sometimes. anyway, proofs. matchprints are usually the run of the mill old school kind of proofs if you are getting color seperated film made. if the matchprint comes out fucked, then your film is fucked. pretty simple. again, the fact that someone needs a matchprint for an ad is pretty much overkill. unless this is a massive ad. most of the time nowadays, alot of service bureaus can give you a digital proof instead of ripping the film and then doing a matchprint. much mor cost effective since you arent paying for film, then a matchprint, then to find out its all fucked up and wasting all your money.
blulines are another proof that is just a simple way tocheck and see if everything is in its right place. it is not a color proof. these are usually good if you just have a one color job. they are cheap, and for the most part, not the biggest deal.
swop color bars are those little color bars that are on the sides of film or proofs that just show that all the color s are in the right space and printing correctly. they are usually found outside the crop marks. they are pretty much a safety measure so the printer doesnt fuck things up. some "layout" programs can automatically do these as they make crop marks.
shit im just babbling now. to make a long story short, dont get a matchprint unless you are required to send them the films. if this is a basic design job, all you really need to send is the disc and some kind of color print or bluline to show positioning. as i said, to send all the stuff they ask for is a little overkill for an advert.
all this stuff is topretty much cover the printers ass or to cover the magazine "layout guys" ass. that is if this is for a magazine or publication. the more proof kinda shit you send, the more it is their fault if it turns out bad.
am i making any sense or have a drank too much coffee?
kinda funny asking these questions on here when i would guess 95% of the people here only work in the web. but hey, you gotta ask someone. you live and you learn.
dont sweat it. it will all work out.
- ********0
"Kodak Approvals"
I think he refers to the Kodalith MP System (a proprietary orthochromatic film system)
orthochromatic is the photographic emulsion sensitive to all colours except red. -> "lith film"the guy wants you to deliver this film, i guess.
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SWOP color bars:
SWOP= "Specifications for Web Offset Publications" A system of standards developed for the printing industry to aid consistency in the use of colour separation films and color proofing.
You can usually add these bars in Illy and Indesign. They will be added in the trim area where you might also add trim marks.
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Cromalin: A proprietary dry proofing system from DuPont which uses toners on light sensitive papers. aka -> "off press proofs" or "prepress proofs"
Matchprint: A proprietary dry proofing system from 3M which uses toners on light sensitive papers, used for checking colour reproduction of film prior to printing. aka -> "off press proofs" or "prepress proofs"
(it's an alternative to 'wet proof' which uses printing ink)--------------------------------...
blueline: [in short] a low quality proof used as a final check before platemaking. checking for layout purposes; page order, missing items etc. NOT FOR COLOURCHECKING.
"insertion Order" to me sounds like a document stating the ads layout/placing in the printed material...
_____________________
oh and I recommend all designers to buy "The Designers Lexicon"
ISBN 0-304-35505-4very handy.
; )
- ********0
hmmm?
- unknown0
always nice to hear a 'thanks' for everyones experienced words
oh well.
- tusadre0
hey! I said thanks but I hadn't realized people kept responding! I ended up sending it to someone who knew what they were doing! thanks though!
- unknown0
"hey! I said thanks but I hadn't realized people kept responding! I ended up sending it to someone who knew what they were doing! thanks though! "
youre a classic.
- PIXELRANGER0
another reason why I dont deal with print. :( too lazy to learn all that lingo