Dutch Fashion Awards

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  • JOOST

    Although critically acclaimed by many for its strong conceptualism, the Dutch fashion industry is still working hard to become an important player internationally, contrary to for example graphic design and architecture. The Dutch fashion scene aims to become a respected industry in the turbulent, international market. Angelique Westerhof, director of the Dutch Fashion Institute (DFF), is one of the leading ambassadors establishing this position. The recently launched Mercedes-Benz Dutch Fashion Awards, initiated by the DFF, is another step in the right direction.