D&AD Flag project
D&AD Flag project
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- Bluejam
Designed by Fabrica. The D&AD flag was sent to an international selection of 500 leading creatives who were asked to use it in the freest and most original way they could: "You can burn it, stab it, wrap it, fold it, tear it, drape it over a coffin, use it as a cape, as a banner, as a kite, as a water filter, as a declaration for peace, as a pirate flag, to aid your rescue from a desert island, as a patch in a quilt, as a trophy, as a tool to strangle your mistress, as a towel to protect your decency..."
The result is a collection of images about creativity and about personal and cultural differences rather than sameness.