Spiekermann Rips Up World Cup Design
Spiekermann Rips Up World Cup Design
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First, there are too many messages. The original brief was: we've got to fit Germany in there, then 2006, then FIFA, plus we've got to have some happy people in there, we need green for the lawn, we've got the German national colors. So there's green and black and red and yellow and happy faces and FIFA, just way too many messages. You can look at this and count the elements and it just flies in the face of effective communication.