Lacoste

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  With the campaign of combining the old and the new, Lacoste has done a good job of bringing fun to the brand. the semi luxury brand is well translated in the web site with its minimalistic approach while entertaining the user. this is in contrast to their short lived campaign of typical rich jet set pretty people with no bra in certain cases. i must say, the photography is beautiful / full of emotion and site mirros it well.

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