new UPS logo
Out of context: Reply #71
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- metonym0
So, essentially a swoosh conveys "new capabilities and an innovative vision for
enabling commerce around the world" whereas the bowtied package didn't. I agree that that the bowtie didn't promote this marketing bullshit but the f*cking swoosh? Really?"The bowtie was removed, giving the logo room to communicate the many other capabilities of today's UPS". Its a swoosh, people. And crammed at that.
Look, I'm not trying to be a hard ass but when does a vacuous bezier curve grow up to become iconographic for the increased capabilities of a company?
People, I can deal with the 3d shite these people pulled on us. I don't like it, but I can deal with it. I cannot, however, deal with the counter-rationale concerning how this agency addressed their concerns.
If the UPS exec would admit they, like every other friggin company out there, just wanted a swoosh, I could stop ranting.
BTW, the logo on the site -- can you make it a little bigger, say 35%?