UPS
UPS
Out of context: Reply #48
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- BEEMO0
when Citibank changed it's logo, I was kinda bummed, because I like the old one and dislike the new one - but I survived. Same with Burger King, Pizza Hut, Verizon, and now UPS. I'm not losing sleep over this and I'm not going to take a militant stance on my preference of logotypes. However, I do see this as a somewhat cultural trend of changing very stable identity systems and point them into the Sea of Mediocrity. Think: marketing people's buzzwords "information revolution "0101010" "information superhighway" "data" (you get it, right? In my opinion, this is essentially putting bellbottomed seams on perfectly nice pair of jeans. Make sense?