UPS
UPS
Out of context: Reply #35
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- Fizik0
wow -- at first I was crying along with many of you, but now I think I understand.......
Sure it looks like not much thought or design effort has gone into it, but it IS effective I think, because all it needs really is the letters UPS. I mean, c'mon, "UPS" is practically a slang word in our language now (and so is fedex mind you.....), so that's all they needed, and since the package concept is outdated, all the best to them.
And just for my 2cents, and speaking of 2cent, good comments there about FutureBrand, but I think I'll take FedEX anyday....... better logo IMO, but also more for the service etc...... but you're right, we shouldn't choose based on logo, and I won't.
hehe