UPS
UPS
Out of context: Reply #25
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- BlueTree0
I think of it as more of a logo refreshening. It's not a total rebranding, which would hurt a company that has been around for as long as they have more than it would help.
So that's the reason for the type face being similar to the original. I do agree that it's more shield like, but the average person isn't going to look that deep into it and is going to see a more modern version of the old logo. It's a simple case of evolution.