creative directors??
creative directors??
Out of context: Reply #17
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- rabattski0
i think the term creative director is a bit watered down and often interpreted as art director which it's not. normally the structure would be 1 CD - some senior AD's (most of the time in combo with senior copywriters) - juniors and then the creative workfloor. the
only thing a cd does on the creative level is to direct the global style of the agency, so more global than specific (job wise which is the ad's problem). so a cd doesn't really need to know anything technically, except an email app and word :)