creative directors??
Out of context: Reply #10
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I think they, most importantly, need to realize the best ideas. Secondly be able to find the best talent for the team and motivate that team. Motivation of the Art Directors and design team is just as important as anything else.
Hire some super talented people, treat them as you would good friends. Inspire everyone have fun, brainstorm, etc.
I think the best ideas and execution come from more of a relaxed hanging out situation than a work at a desk staring at the computer situation.
Would be cool for an agency that has like 3 or 4 brilliant heads just roaming the planet as they wish, thinking away, dreaming, beaming random ideas and concepts to a contact at the office for further consideration. Have some protected blog like area where these roaming creatives are constantly dropping ideas for existing campaigns or new ones to pitch, and can have an exchange with other creative departments at the agency.
The office environment for an end all be all solution is not the way I think (even if the office is not-office like, laid back). Lack of structure for some facets of creative work and the creative process are just as important as having structure in some.