What to charge for a font?

Out of context: Reply #6

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  • stem0

    It's a really difficult one to answer, how do you determine it's potential to make someone else money.

    You could just say - It took me (example) 5 hours @ 10 euros an hour = 50 euros.

    But if the font is used on a job for a client who uses the font on a big campaign, which generates millions of euros - you've undersold yourself!!

    It's about supply & demand - how much do they want the desing and how much do you want the money?

    You've done the work, just don't give it away for free!

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