new art is dead
Out of context: Reply #4
- Started
- Last post
- 14 Responses
- exador0
"it looks cool?
that aint the answer i'm fuckin lookin for man...."important words i heard once in my early 20's....
more to do with art-direction and advertising than fine art...but still important...
the looks cool school of creativity ends up being pretty hollow and empty fairly quickly when you compare it to something that was well thought out, and has a solid sense of purpose...
the notion my art director at the time was trying to get across to me, was simple..
all the photoshop trickery in the world, and funky effects, and crap like that can't save you if you have NO IDEA...
read the creative brief.
THINK about it...
come up with a unique and novel solution to the problem...
then and only then will you have something worthy of showing others..
"the minute i hear the words "cuz it looks cool', i automatically assume you have either run out of ideas, or never HAD and original thought, and have now resorted to KPT filters in hopes of coming up with something .....10 years later, i try to always remember that...
not sure if it has any relevence to the original conversation...but i just thought id throw that in there