Selling Myself!?
Out of context: Reply #5
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here's my comments Lee:
industry people can generally spot then younger-type designers. i don't know how young you are.. but anyway. when a creative director is looking through a portfolio etc. they're looking for real client experience, industry experience and sharp to-the-point examples of the work. anybody trying to get in the industry must have solid training in typography, color theory, composition and of course a good skill set in applications. application knowledge however takes the sideline to having a great understanding of design that truly 'communicates'. i think your backgrounds and such are distracting from the work itself. i'd be more literal, instead of icons, just have text, and one comment i hear all the time from industry people is about type size, be careful. also, it's good to list what firms you've done work for, i can't tell if the projects in your portfolio are just personal studies or were done for real clients.
the feeling i get from your portfolio site is more of a 'experiemental' type. now, if that's your 'style' of design, and you're trying to market yourself to one particular type of client then ok. but i think re-working your current style to more abitrary and more work-example centric would benefit people trying to get a sense of your work experience. keep it basic for your portfolio site. work experience, CV, contact info. people working in firms have to wade through hundreds of portfolios, you want yours to be informative. my general rule of thumb is to create an environment where the work is hilighted and the site itself isn't overshadowing the work. if your work can speak for itself, you're set!