Logo Crit
Out of context: Reply #13
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- dan_dan_dan0
How will the identity work when applied? It's not balanced well, which, could prove hard to find a place in space or a layout.
Why did you go all lower case?
"Do Something Positive" doesn't feel like it's interacting well with the other elements. I see three elements that stand alone vs. coming together to communicate something about the organization.
If you were to choose the color green, how would that effect what seems to be an identity, name, and symbol telling the story of a sky? (BLUE?)
I do, really enjoy the icon. It's a strong, balanced icon in and of itself.
I don't love the use of Clarendon.
The color differentiation between "climate" & "action" are strong, almost to the point where you could leave the space out of the two words, and let the color do the separating for you. I'd like to see it in all black (with the space).
The elements your using i.e. Clarendon, Icon, Big and Small point sizes, are all quality, I just don't think there singing and dancing in unison.
Is that your illustration work at My Broken Shoe? Excellent Work! I enjoy your illustration.