Concept VS Execution
Concept VS Execution
Out of context: Reply #45
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- surfito0
i didnt read the whole thread. but i have had this conversation with so many of my friends who cant design for shit and work in advertising.
they keep talking about concept this concept that, i think thats bullshit, concept comes out on its own if you let the product inspire you, but i think you have to be talented for that.
but to be realistic, they dont work if they dont go together, but a strong concept can atract smart people and creatives to a product. (the kind of people who analize what they see)
anyways, the whole thing is, that people who argue about concept ALOT are just people who cant design and cant come up with a good concept either, and are simply justifying their existence.
my opinion/