Work with Copywriter
Work with Copywriter
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- mayo0
we have a couple of freelance copywriters that we use if I'm too busy to do some writing. However, with one, we can seem to get her to understand the idea we try to push for and the other guy's stuff sound too much the same as all his other stuff. It's great writing but little variety on approach.
What usually happens with me is if it's something that needs explanation to me (new product/service/etc) the client will send me their inhouse briefs and I work off that. If it's strictly campaign copy, i just go for it.
If we need taglines or a campaign line, even if i'm busy, my boss still asks me to submit stuff along with the copywriter's ideas.