Work with Copywriter
Out of context: Reply #1
- Started
- Last post
- 5 Responses
- robotron3k0
well, i've worked with stategist and writers, but depending on the situation or project you will need to get an idea of what the client is expecting (aka creative brief) else you might be shooting in the dark, doing lots of work the client will most likely kill anyway.
i think it's real important to get buyoff on the project almost EVERY step of the way. someone, somewhere in your office has talked to the client and they are expecting something-and that's what you have to find out about.
i would put off doing ANY work until you get the a better idea of what the client wants. even as far as just doing a rough outline of the project with pen and paper to focus the idea, get everyone in agreement. and, since it seems like you are on your own, you may indeed have to come up with a few strategies, to try and fish out of the client. in my experience, i've presented strong work without a creative brief, what happens almost %100 percent of the time is, it may help the client to focus more but they REALLY tend to feel alienated byt the process and tend to kill the good ideas immediately-because they were not involved from the onset.
anyway, just my opinion, but you should try to develop a process yourself to score a hit with the client.
good luck!