Marketing Week
Marketing Week
Out of context: Reply #5
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If that's the article it sums ups as:
The new BCAP guidance says alcohol advertisers should "steer clear" of youth culture and also prohibits ads with "strong appeal to people under 18".
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The guidance also forbids "any suggestion that an individual's behaviour or performance can be changed by drinking". This calls into question numerous ad campaigns, including the Guinness "mustang" ad.