a design thread
Out of context: Reply #68
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- zedvox0
well it is a neverending circle..as surely we as people are never gonna be on an equal footing.
but i think the bigger questionand challenge is ...how do we make the existing systems better?
Trends will come and go..thats how we evolve.
But can we put in place sustainable systems in terms of design and advertising which will evolve with the culture.One of the things that struck me after i started my job and talking to a lot of advertising people is that whenever a brief is given the solution they all seek for is a funny one. ( or sappy/doomsday, if it is an insurance company)
Everyone shys away from really taking a risk and making an advert which will try and make an honest connection or touch a sentiment other than cheap humour or sappiness.
Of course there are a few exceptions but overall. Funnier the Better. It's always about tricking the consumer rather than "baring your soul" and making an conscious effort to make a connection.
I know it sounds impossible but i truly believe we can find a common ground and through design build a real relationship between corporations and consumers.
Consumers are becoming aware, they are questioning where there food and sneakers come from. Surely it is TREND right now but so was the idea of supermarkets or wholesale foods. Only the rich coudl afford "imported" clothes and now people are sorting thru thrift stores and finding old tailors. So evne big corporations are having to rexamine themselves.
This is a wonderful time for us to really examine the corporate and consumer culture. Us designers have the power of how we want to make that connection and build a relationship. Perhaps it could even lead to making an actual funny advertisment.
* I know what i mentioned can seem very idealistic but it is not impossible.