100 Lies of...

Out of context: Reply #52

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• vespa0

  "Your brand needs to show that you are creative, that you aren't afraid to take risks!" (client is a hospital or security firm)

  "Your name seems a little old-fashioned, it needs to COMMUNICATE more, needs to feel more contemporary - how about "Consignia"?" (client is the Post Office)

  "Your brand needs to feel more playful, friendly and positive!" (client is a well established national bank)

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