Bank of New York logo
Out of context: Reply #52
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- iDp0
haha my point exactly...how do you adapt the logo they are going to use later down the road? it doesnt have much flexibility imo...you go with the color scheme and it becomes the national bank for gays....you go with the shape and it turns into a cliche logo with albeit a lot more punch.
I LOVE the type style so hopefully they can carry that in the future but the mark to me does nothing but hurt.
I'm sure they have a lot more thought into this than I am seeing and I'm sure they've put this to the test in all circumstances. I just see it as a problem down the road, I think it probably looks amazing in print and in larger format but I must admit I would have never gone down this road simply on scalability and flexibility issues alone. Cheers!!