bcard nice?
Out of context: Reply #20
- Started
- Last post
- 36 Responses
- BZZZP0
no the one line thing will not, i suspect, work - you will find yourself in a kerning purgatory followed by eyestrain (your own and the card recipient's) hell. ;) you can try it, but it generally doesn't work as well as you would want it to.
what worked best about the first one, kind of for the 2nd, and has mostly disappeared in the 3rd was a directness of presentation and a (yes -we- know it's a fairy tale, but) simplicity of relationship with the available space. you can replace that simplicity with tension, but a) that's a contrivance and b) you haven't.
onto the 3rd text layout as posted:
position of whole block relative to left and bottom margins is very arbitrary - derive a unit of measure from your line height maybe, and use a clear instance of that.
staring to get boring and listish.
i still object to these particular colons. they're geeky and contrived. (the @ of this font also has issues, as do, to a lesser extent, the +s)crossing for the moment into more philosophical issues:
1) the relationship between the label column and the info column demeans the status of the name occupying the managing director slot. you are placed on par with a fax number, and a line below it.
2) what's with the order? is this to be -your- email or the generic info@ - if info@ is presented as -your- email, this tells your card recipient what? a) it's a one man shop with a blinking-12:00 hosting setup b)you are the generic contact bitch c) for some weird reason, the managing editor has the address info@ or d) it's a fuckup
if the email is to be separated from the other (generic, i assume - that is to say if i dial that number, i will get a receptionist whom i will ask for you, and likewise that this is not a fax machine -on-your-desk-)
contact info in this way, it should by all means be -your- email address. otherwise, it should go above your name.back to pure layout:
this text block looks awkward in this space. it has to do with the L&B positioning as above, but also with kerning, font saize, and line length. the one-line address of the 2nd shown version worked better in this regard. it was an address simply placed in the available space.
i'm just getting the distinct read off this font that it wants to be neatly contained in whatever space. whoa i sound like a want. but seriously, look at the word production in this layout - it's like, afraid, of the space above and to its right.returning to name presentation: your name should go either at the very end (whether you want to offset it by an extra line or a half i'm not sure offhand) OR before all contact info, that is, after photogs & prod.
and 'md: mv' makes you sound like a smaller peg than your title indicates you probably are in that machine. it comes across as temporary and replaceable. try 'mv, md' or 'md mv'