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Out of context: Reply #6
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- mayo0
I'm a little confused at, what i see as, your desire for longevity in the final product. Yes, the tragically hip brochure with acqeuos coating will get thrown away, but did it accomplish its goal?
What we do is to create items whose goals are to affect people, and the parameters of each job are different. In a world of ever-changng ideas, trends, beliefs and knowledge, can we keep up? We have to be on top of all those things yet fall back on basics established "long" ago.
It's a skill that has its short-lived exhilarating moments, but a strong sense of satisfaction when all is said and done at the end of the day.