in apple store when?
Out of context: Reply #3
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- swollenelbow0
Because we are all moronic consumers...
First, Steve Jobs tells us, you need a better portable music player. Yeah, there are portable MP3 players out there already, but look, ours look so much cooler. And we go, yeah! Even though there are cheaper stuff out there, looking cool is just worth it.
Then he goes, oh, the iPod might be too big, so here's a smaller one, and we go, yeah, now that you mentioned it, it was all too much anyway, and the iPod mini has different colors. That's cool and we must have it.
Then they go, hey, but here's a U2 version, and here's some other version....and we go, yeah, collect them all, trade it with your friends...
They they go, well, the iPod and iPod mini was just too much music and you really didn't need all that, and who needs to be able to see the titles you are playing anyway? And don't you really want random shuffling to keep the music fresh? And we go, yeah, why did we ever live with those things that we didn't need anyway? This iPod shuffle thing is what we want, and plus it looks cool!
(And, in Apple's business plans for the iPod shuffle, there will be something in there about setting the price to capture the "novelty" buyer revenue. Exactly for those people who say, hey, it's ONLY $99, how wrong can you go anyway?)
from some dude on
http://www.engadget.com/entry/12…how right he is. it's down right ironic \\