Web Standards
Out of context: Reply #5
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The selling point for standards is that in the end, content and design will be more accessible and much more mature as an environment than it is now.
It is also important to stress that, yes some browsers don't adhere to the recomendations and there will be grumbling from that guy who refuses to upgrade (for what ever stupid reason).
Be honest, telling your managment what standards does and what it doesn't saves you the headache of covering your ass later...and, it educates them on just what is wrong with the web as most people see it.
Standards is more than just using CSS and XHTML, it is an entire ethos of design and development. Standards is clean code. It is concise and consistent design techniques...it is understanding and clearity for developers and web designers.
Theory and concept play a large role in good Information Architecture, data modeling and content management...and those elements (which are key to good communication in web design) need some degree of uniformity.
And, making a clear distinction between poorly designed and ugly usability and good, well formatted and enriched usability is also important.
Don't let the term usability scare you or anyone away from it's needed role in design. Usability doesn't have to look like a Nielsen website...it can be beautiful.
I dunno, I'm tired....and I've been working a lot lately...so I don't have much to really say.
I will recommend you go and try to muddle through a few resources before going into the meeting...
I would say, hit Alist Apart, Web Standards, The W3 site and maybe a little Boxes and Arrows (for theory of IA)...and, maybe even read a few alert boxes for an extreme view...
:)