Consumerism
Out of context: Reply #49
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The fact that because U2 adverstised for ipod makes you not want to but an ipod, makes you the exact rebel consumer they are talking about
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Firstly, I said it makes me not wanna buy a U2 album again. NOT it makes me not want to buy an iPodSecondly i'm not fighting the idea that i am a "rebel consumer", or however he choses to term it. But embracing the idea that distinction matters to me, even if it is material distinction.
Thirdly, I was highlighting the idea that advertising like that merely reinforces the empty shell of the image-society,. I was showing that advertising is not the correct target for his vitriol, but rather the real assimilationh of culture by "the spectacle" such as drinks cleverly placed in cool clubs. Advertising advertises itself as unreal, and U2 advertising iPod reveals itself to be fake - an image. And i think will in fact make most of us, atleast most people i know, think U2 are cheap. Whereas, if we're in a skate-boarding show (or woteva they called) and we all see Tony Hawk supporting Stussy, then that enters the real and is more the cause of consumer culture than advertising.
That was my point.