my rant by dfd
Out of context: Reply #27
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- iDp0
dfd you are my twin brother...we need to get together and have a drink.
Did you just read Sagmesiters book?
So I got laid off a month and a half ago and went through the same thing. I bought Sagmeisters and Tibor Kalmans book. Read them both in two days and I feel like I've been reborn in my craft. I look back at everything I've done and have realized that most of it is so empty and shallow. The clients I kept didn't get it and frankly neither did I.
Since reading those books I've realized what responsibility we as designers have to NOT sell to the lowest common denomination, have a message and make people tilt their head and actually think. We need to bring the fun and playfullness of design back. All I see these days are cookie cutter styles applied to cookie cutter problems. Fuck that, its not why I got into this game. My resolution to my work and myself is to be a happier designer, solve problems my way and educate the client on the way to the goal. If I lose an account here and there fuck it, they can find a cookie cutter designer for their cookie cutter project (plenty of those these days).
Also I read a really good article about how us designers are in a good position for the future. Lawyers, Doctors, Accountants and programmers are all jobs that can be sent overseas. Its the people who can tell a creative story and understand a culture that will survive and prosper. With this theory the easy cookie cutter designer jobs will be gone one day. We all need to learn to tell a story, like Sagmeister says style = fart, we need to carry a message.