JamesEngage
Out of context: Reply #31
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- Blofeldt0
Well, I like the Ghostbusters logo, but I didn't think that what you said was very interesting.
"I remember this; I remember that, different posters were used." I think that you did begin to touch on an interesting idea, with using a logo as the primary selling point, and the use of a fully fledged brand used both in the film and in the real world, but performing slightly different functions, and how the audience relate to it and how the Ghosterbusters brand in the film carries values across with it into the real world.
Or how the comic style of the logo reflects the comic film, or how we automatically read the road sign as a sign, and how the ghost is both trapped, and reaching out, showing possible escape.
Although I admire your work in general James I don't think you said anything in your column. But maybe that was the point, I don't know what the brief was.