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i used it once. my secret plan was to have the client working on a few ideas but it doesn't work really...
i believed in strategies back then... now i know that most clients not only don't want that sort of bother as when they do they just come up with clumsy clichés and THEN you get stuck on that and then you can't create nothing really interesting. the client's own vision always (ok, 99%) sucks. imho.