Client Frustration
Out of context: Reply #5
- Started
- Last post
- 8 Responses
- chilaquil0
you need to position yourself as the expert (because supposedly you are, so start acting like it) and when this thing is in the brainstorming stage (before any coding or anything) show the client statistics about usability and about how many people hate intros or skip them. Make sure that you work with objectives that are measureable to a point. Make them fill out a questionaire before where they tell you what the site is supposed to accomplish in terms of marketing. Any details about whether it has an intro or not shit like that shouldn't even be relevant. But you should be well armed with dara for backing anything you say up. You know you can find stuff to back almost anything up. If you have to use Jakob Nielsen, use him. But if you have to use Joshua Davis, use him too. They're both authorities (although they have different viewpoints). Just make sure you don't get caught contradicting yourself. The client in the end will go with what you say because he won't want to look stupid. But you have to have the confidence to position yourself as the expert.
Fuck the marketing guy. Make him look like a moron.