2012 Olympics
2012 Olympics
Out of context: Reply #50
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looking deeply on in i really like it.
of course they could have gone for anything else, but british graphics (yeah yeah) have been dealing so much on grid and helvetica that the f33 logo would be a perfect wordly sum up for the global (complex/circle/world inside world) thing that London has become.
at least it's far better and wordly than the PT Euro symbol that only speaks for natives who know "filigrana" which is a type of gold artifact from the north of portugal... some sort of promotion that nobody really understands.