<- Too Funny
Out of context: Reply #26
- Started
- Last post
- 39 Responses
- chilaquil0
Well, for whatever the reason may be (neeko the reason you give is probably right) it's still true, and no one seems to deny it. I'm sure there are exceptions, but that's what they are: exceptions.
Now I find this funny... this thread started because of the http://www.wpdfd.com link on the PBS. And in that MKD site here (another awful site) I found this quote from Paul Rand:
" You do not mix type faces. It's stupid. That is mannerism, trendy stuff, doing it because someone else is doing it. The only reason to do it. "
Hmm... the irony.
And then as far as the old "masters" I have my favorites as well, but Paul Rand has never been one of them. I've never really understood what the big deal about that guy has been. Some of his work in my opinion is outright borderline bad. I mean look at that IBM logo. Look at those clunky looking serifs... look at the spacing between the letters. And remember that the original version didn't have the lines running through it to lighten it up. I mean, I've seen better shit from junior designers.
The one thing I have to admit, is that he was very good at promoting himself and making everybody else think he was a genius. He was a good self marketer and he positioned himself where nobody else had tried to do it at that time.Saul Bass was MUCH better and far more versatile.