New Ipods
Out of context: Reply #98
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- travieso0
Whatever you might think of Steve Jobs or Apple, the product itself pays attention to all the issues around illegal downloading currently going around in the safest possible way. From the marketing point of view, is a perfect launch.
It's black and red because the product is addressing the rock/punk I-give-a-damn about design target market. Remember, all the gothic, punk and "hard" guys around who attend concerts don't think the white Apples are masculine, gay they would say.
U2 has been chosen because they support "legal" downloading as Apple does, and they want to be perceived as such. That is brand marketing at its whole!
That's why it's a limited edition, as they only use it as a strategy move in their conquest for designing the perfect device with a huge hard disk onto which you can upload all your files you'll use on the go.
The battery problem will probably be fixed once the technology around it develops a more lasting energy source.