New Halo2.com

Out of context: Reply #59

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  • Boz0

    guys, let me just make something clear. The creative process in 99% of cases is handled by a web design/development agency. The companies themselves don't have to time to come up with creative concepts, they just sit down over drafts provided by creative agency and pick one direction. In essence you do follow the marketing strategy, but again you do have a big chunk of creative freedom.

    With this said, I think Donvitoviti is getting upset because he was obviously involved in a project and was maybe even the one who came up with the concept of alien language. His blood flows strong becuase he thinks that as soon as he posts something that's been done for a big client by AKQA, he expects everyone to praise the hell out of it and how cool it is. Now in this case I have to agree with a lot of NT residents here and say that this site is a total miss. Although it might have a great idea, usability is at 0 and with that frustration rises as soon as the site loads. Hints about navigation should've been provided more clearly.

    Eddie, not every project turns out great and you should try to accept criticism a lot better then you showed here. The responses you made are well noted, but you have to understand that a lot of people here also does big projects and understands what can/or can't be done or how the process goes with bigger clients, and you should respect their comments. I'm also in the entertainment industry and go through the same things with movie studios, however it falls on me to provide solutions, especially in the terms of usability and optimization.

    In the end, the user experience and visitor numbers will show if the site is usable or accessible, but until then either try not to post every single project that you are involved in if you can't stand the heat from fellow designers, creative and art directors.

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