New 2advanced production
Out of context: Reply #56
- Started
- Last post
- 100 Responses
- unknown0
I don't see why everyone gets pissed off at criticism.
Our jobs, as designers is to study, learn, think and, yes - design.
Critical thought is part of this whole process.
Without critical thought there is no cut off point for bad ideas. Without criticism we have no base from which to judge sucesses or failures.and I'll say:
Just because the client 'likes' it doesn't mean it was sucessful. Sucess in design is far more than just making the client drool and getting a paycheck - although probably many of you don't agree or care.success in my mind is based up on:
#1 Communication of concepts, ideas, look n feel with the particular audience
#2 Technical: does it work, are there bugs, can everyone see/work it does it load well for most users
#3 Does it look good. Is it well thought out visually. Is there a hierarchy of importance in the image/text. Is it detailed. Is it unique in its voice - or is it a trend. Is it appropriate to use the trend or not? Is it appropriate to give it it's own voice?
#3b. Does it push the envelop for the studio/designer's work. Is it progressively building upon previous work and have you learned soemthing from it.#4 Is it useable. Can a majority of people use/understand the site and find information, or get the idea of what the site is saying/promoting/selling
#5 Is the client happy. Do they understand why decisions are made, why it looks the way it does, why it functions the way it does. Do they understand why it was the best choice for their target market/people/industry and why it works, looks, moves, reacts the way it does.
I can't speak for other people, but when I criticize work - I am not saying "You guys are lazy"
I don't care if you spent 100,000 hours on it. I'm not rating your work ethic.
I don't care if you slave-drove your designers to get it in under budget and on time.
A majority of bigger dollar design firms/groups do this every day. It's not special that you are overworked. A lot of us are.People probably do love to hate you.
And it's probably because of your cocky attitudes and general bastard-ness whenever anyone says anything slightly derogatory about your work or your company.
You're gonna take a lot of crap in your life - you should get used to it. Actually, you should've gotten used to it already.Yeah, there's some nice detail on this site. But it's the same detail and whiteflashing flicker animation that I've seen for the past couple years on every 2advanced site I've seen.
Yeah, it's your "style".
To me that's a cop out that says "We don't know how to do it any other way".
Style is fine - but when it overpowers the message or idea - then it's a hinderance.I just have not seen any progress in 2Advanced's style, form, or design.
Oh, and the little flashy lights on the left are a nice touch.
But techno music is still the worst thing ever created.