New 2advanced production
Out of context: Reply #44
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- kendo0
Visual communication has been the tool of mankind since the stone age. That's long before we could finally call ourselves 'a designer'. We have such long history and yet we can only see things that this 3 dimentional space allows us.
Having evolved in such space where everything can be explained by 3 points (height, width, and depth), our brain is already programmed to see things in a certain way, the way everyone else sees.
And designers, not only can they play with it, but also they are capable of creating time and space, thus affecting the hyperdimention. Designer's abilitly is not just limited to a piece of great artwork on the canvas but it extends to how the artwork affects the world around it. It's hard because it's invisible and unpredictable beyond 3rd dimention. We don't normaly like to believe in anything that we can't see or touch.
I really enjoyed 2A's bacardi site mixing up loops, no matter how the new design looks like. I'm very happy with that.