TV Ratings Box
TV Ratings Box
Out of context: Reply #9
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- helloperson0
TIVO is very different from a Neilson Box, which I think is what they had installed. TIVO can collect viewership data, but 99.9% of television networks still use Neilson ratings to determine advertising rates, show cancelations, etc.
But, for a variety of reasons, the major television markets are scrambling to come up with alternative ways of collecting ratings data.... as there are a lot of problems with the Nielson system.