what to do?
Out of context: Reply #16
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- robotron3k0
sorry guys, that's some BAD adivice...
lara,
what you'll have to do is think smarter and not with anger or resentment. i'm not sure of your position, but YOUR boss knows your talented AND he needs you. the second thing is, all agencies take "credit" for a creatives work, esp. CDs. because, that is their job.what you are going to have to do is not HATE your boss, but work in ways around him, like, for example, showing your work to others before he sees it, so people know YOU did the work, to solidify your ownership...
and finally, you don't realize how many designers, ADs, CDs, account people, production people, writers, etc... who have been on "award winning" creative projects and claimed the work as their own, it will mind boggle you... no matter how you slice it, the creative industry needs fresh new ideas constantly and their are lots of burnout creatives looking to take advantage of new talent. the problem is, you need to get better at recognizing your talent and leveraging it for yourself and not have your CD do it for himself.
hang tough and strategize...