what to do?

Out of context: Reply #2

  • Started
  • Last post
  • 27 Responses
  • DutchBoy0

    "6) The difference between a senior and a junior is that the senior is better paid and works less. The more you're paid, the more people listen to you, and the less you speak. In this line of business, the more important you are, the more effort you should make to keep your mouth shut - because the less you say, the more people respect you. The corollary of that is: in order to sell an idea to the CD (Creative Director), a creative should SYSTEMATICALLY lead the CD to believe that it was the CD who had the idea in the first place. To achieve this he should start his presentations along these lines: "I've thought a great deal about what you told me yesterday..." or "in response to your idea the other day..." or even "I've gone back to your original line of thinking, and..." when, of course, it goes without saying that the CD didn't say anything yesterday, didn't have any ideas the other day, and didn't have any specific line of thinking in the first place."

    http://www.planningaboveandbeyon…

    read the book. you are not alone.

View thread