without internet
Out of context: Reply #6
- Started
- Last post
- 33 Responses
- _salisae_0
quote from book i am reading on branding:
The award for Most Egregious Disregard of Natural Reading Sequence goes to. . .that's right, the World Wide Web. Arguably the most promising medium of our time, the web took off like a rocket, but failed to escape the dense atmosphere of its own hype. That's because the web, while a technical achievement, has been a usability nightmare. It began as the brainchild of a colony of feature-loving geeks, who fed it capability after capability until it became a hydra-head of non-information.
Most of today's home pages ignore the basic rules of visual aesthetics, including contrast, legibility, pacing, and reading sequence. Uncultivated websites shove a tangle of unruly data in your face, then expect you to sort it out: a typical home page tries to squeeze an average of 25 pieces of information, some of it animated, into an area the size of a hankerchief.