l0g0s
Out of context: Reply #49
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two cents:
first, unless you can be 100% certain that the identity will never appear in one color, on a fax, or in some tigt budget print job, build a logo so that it can translate into all those things. That means starting with one color: black.
second, you need a concept. The sketches you’ve shown so far in your couple of rounds and some of the ones that have been piped in, they are all just trying to find a gimmick with the letterforms.
I suggest a pencil, piece of paper, and some ideas. The logo should communicate something, not just settle for a clean type presentation with a gimmick. That will, eventually, not last, and will appear old. You want timeless, not something that you look at and think “yeah, that was 2002...”
concept, concept, conecept.
Just my two cents